Matthew Archbold penned an article in the Catholic Register today wherein he professes to have proof that atheism is not a “cool choice.” Given that premise alone, I wouldn’t really disagree with the guy. The decision to embrace atheism or not, if based on whether it’s “cool,” would be a poorly reasoned decision and demonstrate a thought process counter to what most atheists view as rational or based in logic. We, in the United States, appear to have a fascination with celebrity and perceived authority so it’s no surprise that famous, outspoken atheists can have an impact on people’s decision-making processes but I’d argue that if the “coolness” of these people were the sole basis for someone’s atheism then we’re filling a pool with irrational people that will ultimately undermine the rationalist basis for the atheist movement (if you believe there’s a “movement” as such). In order to “prove” that atheism is uncool, Matthew presents eight arguments against the choice. I’d like to break these down and discuss them.